Many of our discounts reflect comparison prices, which are references to the typical retail prices of the same or similar wines at online wine retailers or specialty stores. When identical wines are not available, we compare to wines of similar type, quality, and origin. Prices may vary among other sellers and over time, but our dedicated team strives to give you an accurate comparison based on prices where we believe substantial sales of the same or similar wines have been made, either in-store or online. At Grapey, our mission is to deliver exceptional value to you every day—it's the foundation of everything we do.